FAQ
What is Regulation Wear?
Regulation Wear is the first category of clothing of its kind where it aims at solving a problem many people face daily which is the fast pace of modern life we live in...
What if there was a clothing line where a piece carrying the crest of our brand could make you associate it with a sense of calm? A piece of clothing reminding you that you are enough as you are in your beautiful human suit...
Let's face it, we all want to give and contribute.
But I would say modern life makes giving such a fast transaction with it's fast paced systems that the human doesn't witness himself in the giving which is his daily life, through his work and contribution in society, but what if a brand aimed to remind the wearer that giving is beautiful, but it begins from wholeness.
This piece of clothing isn't aimed to be ultra luxurious, although it is made from premium quality materials, the real quote magic is you who chooses to wear it because of how it makes you feel, because lets face it, every brand has a something that people associate a desire with and they buy it to emulate the image the brand is built upon...
At Velin, our regulation clothing line is built upon the cherishing of the nervous system. The calm your nerves need and that when you put that piece of clothing on your shelf, you can't wait to wear it because you know how good it will make you feel when you put it on and it wraps around your skin, almost making you feel understood without saying a word.
That's the Velin effect.
Why Velin?
Here at Velin, we aim to make YOU, the wearer more important than the piece of clothing itself. The goal is to make you stand out instead of the piece of cloth, which in the industry, is kind of revolutionary to dare put it this way, because it puts in question what do we provide as a brand if not for the merchandise ?
Well, for one, Velin was never about making the most sales and advertising or competing with other brands...
We stand as our own industry.
Velin was intended to be discreet, while wrapping around your skin, the color palette selected for the pieces are chosen to not overpower in brightness the person wearing them. A quiet power for those who don't aim to be flashy, yet it carries around them a primal elegance that feels as if we went back in time, where status was signaled by competence that didn't require performance or loudness to be felt...
In society, its often rewarded to be the loudest and announce to everyone your success or what you do.
But what if true success was the other way around and it wasn't something you had the need to boast around?
Something that humbled you because you knew yourself at the core and what you were capable of...
What if there was a brand that represented that exact feeling?
Welcome to the universe of Velin.
Where the real, age old, still standing values and principles that carried all the great people a long time before society had its hands on us, before culture gave us the ideas of what we should want in the first place...
This place spoken of here is a signal that is guaranteed to be felt by the right audience Velin is aiming to spread to.
A rememberence that instincts are still a very real thing and such a force that inhabits the core of what this brand was built upon, would call back the people from forgetfulness of our nature that isn't as required in modern times anymore but still is absolutely a real force still exisiting in people.
For those who desire it, Velin is such an emblem people shall wear to recognize each other in the world and know we are part of something much bigger.
We all know that the system is aimed to give you short bursts of dopamine and sense of contribution when say, you worked a shift at Mc'donalds.
But most people who come out of such a workplace most often than not, are depleted... So you see, Velin is for the elites who know giving is part of our human makeup, but aren't fooled by the pace of the world that artificially hijacks your nervous system, and leaving your human needs to give and contribute, at a loss and therefore, keeping you in a very low frequency of state.
Velin is for those who remember their primal nature and are desiring to contribute where they can remain themselves in the process, and not fall to become a mere transaction.